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Understand the market before deciding what to build.

Market Research & Competitor Analysis

Before deciding how to improve your online presence, I research the market you compete in — what competitors offer, how they position themselves, and the openings they are leaving you.

Market Research & Competitor Analysis details

Why this comes first

Before deciding how to improve your business’s online presence, I want to understand the market you are competing in. Research is what makes everything after it specific to your business instead of generic. It decides which services you actually need, which pages your website should have, and which search terms are worth pursuing.

What I research

I look at businesses offering similar products or services in your market and evaluate factors such as:

  • What competitors are offering
  • Publicly available pricing
  • How they position themselves
  • Their websites and online presence
  • Google visibility
  • Branding
  • Customer reviews
  • Promotions and offers
  • Advertising approaches
  • Strengths and weaknesses
  • Opportunities they may be overlooking

What we do with it

We use that information to identify ways your business can differentiate itself, improve its positioning, strengthen its online presence, and compete more effectively. The objective is not to copy your competitors — it is to understand the market and determine how we can build something better for your business.

What you receive

Deliverables

Concrete outputs, not vague promises.

  • Written competitive analysis of your primary competitors
  • Search and keyword opportunity findings for your market
  • Positioning and differentiation recommendations
  • Prioritized list of improvement opportunities for your business
  • A recommended scope of work based on what the research found

Ready to Build Something Powerful?

Whether you’re launching something new or improving an existing business, start with a 15-minute conversation.

Research • Build • Get Found • Convert • Grow