Our process
The six stages
What happens at each stage, and what is needed from you.
- 01
Discover
Learn about the business, goals, customers and current challenges. Nothing gets recommended before the business is understood.
What happens
A conversation about the business — what it does, who it serves, what is working and what is not. Existing assets are reviewed: current site, Google presence, branding and anything already in place.
What we need from you
Context about your business and access to anything that already exists.
DeliverableShared understanding of the goal
- 02
Research
Analyze the market, competitors, search environment and opportunities — so decisions come from evidence rather than assumption.
What happens
Analysis of the local market and the competitors already ranking for the searches your customers use. Search demand, gaps and realistic opportunities get documented.
What we need from you
Nothing. This stage is work done on your behalf.
DeliverableFindings & opportunities
- 03
Strategize
Determine what the business actually needs instead of forcing every client into the same package.
What happens
Findings become a scoped plan: exactly which services are needed, in what order, and what each one is meant to accomplish. Anything unnecessary is removed before it is ever quoted.
What we need from you
A decision on the scope and priorities you want to move forward with.
DeliverableA scoped plan
- 04
Build
Create the selected website, branding, Google presence, automations, marketing infrastructure and print materials.
What happens
The actual production work — website, branding, Google Business Profile, automations, marketing infrastructure and print materials, depending on the agreed scope.
What we need from you
Content, photos and timely feedback at review points.
DeliverableWorking assets
- 05
Launch
Test systems and launch the completed digital infrastructure — forms, tracking, booking, search foundations and all.
What happens
Everything is tested before going live: forms submit and arrive, tracking fires, booking works, pages are indexable and mobile behavior is verified on real devices.
What we need from you
Final approval to launch.
DeliverableLive, verified launch
- 06
Grow
Measure results, identify opportunities and determine the next appropriate growth steps.
What happens
After launch, results are measured against the original goals. What is working gets reinforced, what is not gets diagnosed, and the next appropriate step is recommended.
What we need from you
Ongoing input on what you are seeing in the business.
DeliverableMeasurement & next steps
No two businesses need exactly the same thing. Services can be customized based on what you already have and what your business actually needs.
Answers
Questions about the process
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Whether you’re launching something new or improving an existing business, start with a 15-minute conversation.
Research • Build • Get Found • Convert • Grow